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MONIX has achieved extraordinary success through its strategic marketing partnership with TikTok, the world-renowned social media platform. By utilizing TikTok as a customer touchpoint, MONIX has demonstrated remarkable performance results that outshine industry benchmarks, cementing its position as a trailblazer in the FinTech sector and showcasing the transformative power of innovative thinking and creative engagement.
Empowering the Underbanked through Innovative App Marketing
MONIX's vision to create opportunities for people to prosper and enjoy life led to the introduction of its revolutionary FINNIX application, a digital lending app that provides legal micro-credit and personal loans. Facing the challenge of reaching new audience segments while promoting financial literacy, MONIX recognized the potential of TikTok to engage with its target audience - street vendors, gig economy workers, and young professionals - in an authentic and creative way.
Guided by its F.I.R.E. Ecosystem strategy, encompassing Finance, Intel, Reward, and Empowerment, MONIX's digital nano-lending platform, FINNIX, proactively expanded its customer base to over one million by targeting provincial markets.
Embracing the power of creativity and engagement, MONIX leveraged TikTok's diverse ad solutions to propel its FINNIX application into the hearts of millions. Collaborating with the platform's creator community, Spark Ads with In-Feed Ads format delivered highly creative and engaging content, resonating deeply with TikTok's audience. This approach fostered a sense of trust and authenticity, making TikTok the ideal customer touchpoint for MONIX's financial services.
High Performance on TikTok: A Testament to Efficiency and Relevance
MONIX's commitment to driving efficiency led to the strategic targeting of new customers. Taking full advantage of TikTok's features, including Mobile Measurement Partners (MMP) Tracking and View-through Attribution (VTA), MONIX accurately monitored conversions and excluded existing app users from its campaign, ensuring maximum relevance and effectiveness.
The results on TikTok surpassed all expectations. The campaign's Cost Per Install (CPI) for Android users was nearly 82% lower than the average, while iOS 14+ users experienced a remarkable 92% decrease in CPI. These astounding performance results are a testament to TikTok's powerful ad targeting features and the captivating nature of native creative content.
Celebrating the Success on TikTok
MONIX's app marketing triumph on TikTok has positioned it as a celebrated case study, exemplifying how strategic marketing endeavors can revolutionize the digital lending landscape. TikTok's recognition of MONIX's achievements further validates the FinTech company's unwavering commitment to making a positive impact on the lives of its users.
MONIX expresses its gratitude to TikTok for enabling it to achieve its app marketing objectives. The partnership has not only helped MONIX reach the right audience but also convert and engage them through TikTok's effective creatives, guided by the TikTok team. With great anticipation, MONIX looks forward to embarking on more impactful campaigns in the future, driving financial inclusion and empowerment for the underbanked.
Explore MONIX’s success story at https://www.tiktok.com/business/en-US/inspiration/finnix-621.
