Digital Marketing Analyst‍

Salary Range: Up to 40,000 THB
Job Type: Permanent (Full Time)
Report to: Head of Marketing‍

‍Job Description:‍

MONIX brings the world’s best innovative, inclusive financial services and literacy to our friends everywhere to make people’s financial lives better as their true best friend. As a highly analytical and tech-savvy Digital Marketing Analyst, you will be responsible for assisting in business and conversion optimization across our various media channels, with a primary focus on our website, social media, App Store Optimization (ASO), and Search Engine Optimization (SEO). Additionally, you will play a key role in managing our marketing technology (MarTech) operations, ensuring seamless integration and optimal performance.

‍Key Tasks & Responsibilities:

• Conduct thorough analysis of website traffic, user behavior, and conversion funnels to identify opportunities for optimization
• Assist in the implementation of ASO strategies to improve app visibility and drive app installs and business conversions
• Optimize website content, meta tags, and structure for improved search engine rankings and organic traffic
• Monitor and analyze key SEO metrics, such as keyword rankings, backlink profile, and domain authority, to inform ongoing optimization efforts
• Manage and maintain our marketing technology stack, including but not limited to CRM, analytics tools, email marketing platforms, and advertising platforms
• Stay up-to-date with the latest trends and best practices in digital marketing, ASO, SEO, and marketing technology, and proactively identify opportunities for innovation and improvement
• Generate regular reports and dashboards to track performance metrics and provide insights to stakeholders
• Collaborate with the creative team to develop compelling digital assets and landing pages optimized for conversion
• Collaborate with cross-functional teams to develop and execute digital marketing strategies aimed at driving business growth and maximizing business conversion rates

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‍Qualifications:

• Bachelor's degree in marketing, Business, Economics, Statistics, or related field
• Minimum 1 year of hands-on experience in digital marketing, with a focus on website optimization, ASO, and SEO
• Solid understanding of marketing technology platforms and tools, such as Google Analytics, Google Tag Manager, SEMrush, Moz, etc
• Strong analytical skills and proficiency in data analysis tools such as Excel, SQL, or Tableau
• Familiarity with HTML, CSS, and JavaScript is a plus
• Certificates in Digital Marketing, Google Analytics, Google Ads, or related fields are highly desirable
• Familiarity with Mobile Measurement Platforms (MMP) is preferred
• Excellent communication and collaboration skills, with the ability to work effectively across teams and levels of the organization
• Detail-oriented with a strong sense of accountability and ownership
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
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‍“Selection of candidates for this position requires a criminal record check to ensure safety and maintain organizational standards.”

‍Welfare & Benefits:

• 15 vacation days per year
• Flexible working hours
• Flexible working location (Head Office at SCB Park Plaza)
• Mobile phone allowance
• Provident fund
• Employee home loan program
• Town Hall & Happy Hours (food & drinks provided)
• In-house & overseas training
• Life, accident, disability, and health insurance
• Company outing
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Interested in joining MONIX family, please send your recently updated CV in English with your portfolio to join@monix.co.th. If you have any questions, please feel free to call us at 02 098 9507.

‍About MONIX:

‍MONIX Co., Ltd. is an international joint-venture fintech startup company between Thailand’s leading financial business SCBX Group and China’s fintech unicorn Abakus Group. Founded in 2020 with the aspirational vision of creating opportunities for people to prosper and enjoy life, the Bangkok-based company provides "FINNIX," the cutting-edge financial platform for financial inclusion powered by the unrivaled machine learning and artificial intelligence superpower. MONIX aims to make the FINNIX app the No. 1 financial application in Southeast Asia and become the best financial friend ever.

‍At MONIX, you will:

• Be part of a family of Hustlers, Hipsters, and Hackers who bring unique talents, diverse backgrounds, ideas, and experiences to invent the friendliest financial products and services
• Build solutions for customers from the customer’s perspective and based on data, not gut feelings or intuition
• Celebrate diverse perspectives across gender, age, national origin, culture, education, and professional and life experiences
• Enjoy the start-up culture with open feedback, flexible hours, knowledge-sharing sessions, snacks, and food provided as basic needs
• Discover many more opportunities to learn and grow
• Uphold MONIX’s commitment as an equal opportunities employer and support an inclusive workplace for all employees