At TikTok Finance Unboxed 2025, MONIX’s Head of Marketing, Natthapong Inpo, joined the session titled “How Leading Brands Succeed on TikTok” to share how FINNIX app broke through the noise with bold creative, smart tech, and a deep understanding of its audience. While TikTok was the platform in focus, the real story was about how MONIX adapts to challenges, embraces technology, and stays true to its mission.
How MONIX Makes It Work Amidst a Tightly Regulated Industry
MONIX believes financial access should be fast, fair, and human. That is why it created the FINNIX app—a 100% humanized-AI lending platform designed to support everyday fighters with legal and ethical credit. But building a great product is only half the journey. Reaching the right people, in the right way, is just as important.
TikTok, with its unique culture and lightning-fast content consumption, has become one of the key channels for MONIX—not just for visibility, but for real business impact. At TikTok Finance Unboxed 2025, Natthapong shared how MONIX navigates the challenges of marketing in a regulated industry while staying creative, compliant, and customer-focused.
5 Challenges MONIX Tackled on TikTok
1. The 1-Second Attention Game:
TikTok users decide in a blink whether to keep watching. MONIX adapted by designing content that grabs attention instantly—literally within the first second. No slow intros. No waiting. Just bold visuals and clear messaging from the start.
2. Creative That Speaks the Audience’s Language:
MONIX learned that polished ads do not always perform well here. Instead, MONIX embraced a mix of branded content and authentic KOL-style videos. And yes, it is not shy about showing the logo right away. It has learned that authenticity builds trust—and trust drives action.
"People know it’s an ad. So just be upfront. What matters is whether the message connects"
— Natthapong Inpo, Head of Marketing of MONIX
3. Move Fast, Stay Relevant:
With trends changing daily, MONIX produces over a hundred creatives quickly and efficiently. Its in-house team acts like an agency, balancing budget constraints with the need to experiment and stay relevant.
4. Respect the Rules, Lead with Ethics:
Financial products come with strict rules. MONIX practices responsible lending and ensures every piece of content meets regulatory standards. That means clear disclaimers, ethical messaging, and full transparency—without losing the creative edge.
5. Driving Real Business Outcomes:
At the end of the day, it is not just about views or likes. It is about conversions. Marketing is not just about visibility—it is about impact. MONIX tracks every campaign’s ROI, making sure each ad contributes to actual lending growth. Because at MONIX, success means helping more people move forward.
Smart Tech Meets Smart Creative
One of MONIX’s secret weapons? TikTok’s AI-powered Smart+ Solution. By feeding a large pool of creatives into the system, MONIX lets TikTok’s algorithm automate creative testing, budget optimization, and identify top-performing content. This automation helped MONIX improve campaign efficiency across the board—from cost management to user engagement—while freeing up its team to focus on strategy and storytelling.
Even more impressive was how MONIX combined this with TikTok’s cost cap strategy. While many marketers worry that limiting ad spend might reduce reach, MONIX found the opposite. With smarter targeting based on user behavior signals, its campaigns reached the right audience more effectively, resulting in stronger performance and better conversion outcomes. The system did not just spend less—it spent smarter.
Real Connections, Real Impact
MONIX’s story is not just about TikTok—it is about how a financial brand understands the platform, respects the audience, and combines creativity with data-driven execution. For brands in regulated industries, this case proves that with the right mindset and tools ,brands can turn challenges into meaningful growth. Whether it is through smart creative, ethical messaging, or AI-powered tools, the goal remains the same: to help more people access the financial support they need, faster and more transparently than ever before.
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